Email Marketing Specialist for E-Commerce Brands

Job Description

Industry: Advertising Services
Seniority for this role: Entry level
Are you passionate about crafting compelling email campaigns that engage audiences and drive revenue? Do you excel at using data to fine-tune strategies and deliver outstanding results? If so, we want you to join our team! About Kandy Agency: At Kandy, we specialize in scaling e-commerce brands through cutting-edge strategy, media-buying, creatives, emails & CRO processes. Our team is a dynamic blend of talented individuals who bring diverse perspectives and expertise to the table. We are seeking an Email Marketing Specialist to join our ranks and help us elevate our clients’ brands to new heights. Key Responsibilities: Email Campaign Management: Build, plan, and execute email campaigns, including promotional, transactional, and lifecycle email sequences, that align with client goals. Audience Segmentation: Develop and manage detailed audience segmentation strategies to deliver highly personalized and targeted email content. Content Creation: Write engaging subject lines, persuasive email copy, and actionable CTAs that drive opens, clicks, and conversions. Automation & Flows: Set up and optimize automated email workflows, such as welcome series, cart abandonment, and post-purchase sequences. Performance Analysis: Monitor email campaign metrics (open rates, click-through rates, conversion rates, etc.) and provide actionable insights to improve performance. A/B Testing: Conduct A/B testing to refine email content, designs, and send times for maximum effectiveness. Tool Expertise: Leverage email marketing platforms (e.g., Klaviyo, Attentive, Optimonk, or similar) and analytics tools to maximize efficiency and results. Collaboration: Work closely with creative teams to develop eye-catching email designs and assets that align with brand guidelines. What We Expect From You: Experience: 2-3 years of experience in email marketing, ideally within the e-commerce space. Platform Proficiency: Hands-on experience with email marketing platforms like Klaviyo, Optimonk, Attentive, or similar tools. Analytical Skills: Ability to interpret campaign performance data and apply insights to optimize results. SMS Marketing: SMS marketing knowledge is a plus. Creative Mindset: Strong copywriting skills and an eye for design to create visually appealing and persuasive emails. Detail-Oriented: Precision in setting up campaigns, ensuring flawless execution and delivery. Tech-Savvy: Familiarity with basic HTML/CSS for email templates is a plus. Problem-Solver: Quick thinker who can troubleshoot campaign issues and adapt strategies as needed. Growth-Oriented: A desire to stay current with email marketing trends and continuously improve your skills. Why Join Us? Dynamic Environment: Work in a fast-paced, creative environment with a team of passionate professionals. Growth Opportunities: Opportunities for professional growth and development. Innovative Projects: Be at the forefront of creative innovation in the e-commerce space. Collaborative Culture: A supportive and collaborative team culture where your ideas are valued. Ready to make a difference in the world of e-commerce? Apply now and let’s create something amazing together! Show more Show less