Product marketeer

Job Description

Industry: Appliances, Electrical, and Electronics Manufacturing
Seniority for this role: Not Applicable
Overview Riscure now part of Kyeisght is the world’s leading security testing expert providing security evaluation, test lab solutions and test equipment against vulnerabilities in software, chip technology, and embedded/connected devices. Our creative and dynamic team collaborate with top international clients and leading companies on high-end technical project. Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities About the Job: Content Creator produces collateral and is responsible for sharing to any media. They create both digital media and offline content that appeals to the interests of a customers and internal sales channels. Content creator tasks include writing articles and use cases for web pages, social media posts, flyers, and other marketing related material. To a lesser extend video content can be part of what needs to be delivered. Content creator should also be able to run campaigns content on social media and therefore should be familiar with digital publishing and generating traffic and leads for new businesses. About The Team: The products team is around 30 people within a 180 people company (Riscure). We love technology and are used to ‘just do’ things. We are very international, and our main language is English. We are more a university faculty rather than a commercial business unit. Although off course our focus is to sell more of our products. Responsibilities: Create use cases for industry-related topics Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides Create weekly contact for Products, Sales slides, Flyers/Brochures, Data sheet Target content to specific audiences and focus on trending topics This includes internal Keysight sales channels Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn Work with digital marketing team to ensure SEO best practices to optimize content Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates) Maintain and keep up-to-date previously create content Maintain email distribution lists for distribution of content to internal sales channel Connect with relevant KS Industry teams to incorporate Device Security content in Industry marketing materials KPI Number of leads generated though KS sales channel Number of views/likes on content published internally Number of leads generated though dedicated social media campaigns Number of views/likes on published on-line content What We Offer: A place within an exciting company! At Keysight we work with our visionary, market-leading, and highly innovative customers to develop breakthroughs that connect and secure the world. Qualifications Independent. Able to write content by herself/himself (without ChatGPT) Possesses perfect in English skills (preferably native speaker) Able to design flyers and folders Manages to work with other to get information Possesses experience with converting technical information into customer facing collateral Strong writing skills Experience with social media platforms and tools Careers Privacy Statement ***Keysight is an Equal Opportunity Employer.*** Show more Show less