Head of Marketing (Online & Enabling)

Job Description

Industry: Motor Vehicle Manufacturing, IT Services and IT Consulting, and Appliances, Electrical, and Electronics Manufacturing
Seniority for this role: Director
Company Description Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources. Job Description As Head of Marketing Online & Enabling, you are part of the global marketing team of the business unit Measuring Tools, leading a newly created team of marketing specialists based in Budapest. Your responsibilities will include the following: Lead a diverse team of experts in marketing enabling and online marketing to translate and implement the Bosch brand strategy across training, content production, technical marketing and online touchpoints Drive the online touchpoint strategy and roadmap, ensuring appropriate adoption to drive business value for Measuring Tools Ensure a consistent implementation of brand strategy and marketing concepts in all online touchpoints and assets for Measuring Tools Enable an efficient and high-quality content production according to brand guidelines to cover all touchpoints, online and offline Take responsibility for the full-funnel online engagement strategy based on the REACT framework and ROI targets Ensure a consistent implementation of online touchpoints in the different regions and in alignment with the other business units Ensure touchpoint management as well as content and training material development is based on user journey insights and thorough analysis of market, competitor and user behavior Represent the business unit towards internal stakeholders in all essential online marketing and infrastructure projects Ensure the IT infrastructure supports the brand and product line strategy Qualifications Background: You have a bachelor’s degree in e.g. Business, Economics, Commerce and Marketing or any related specialization. Experience: You have at least 5 years experience in a field of marketing. Leadership experience is an advantage. Personality: Motivator and role-model for collaboration and an open leadership style based on trust and active feedback culture. Resilient and highly motivated individual with an ability to form and lead teams in challenging times Working practice: Excellent communicator and skilled in internal stakeholder management. Strong result-orientation and clear commitment to achieving ROI targets. Efficient, structured and independent way of working with clear priorities. Languages: You have advanced English (written and spoken). Hungarian language knowledge is a plus. Willingness to travel internationally Additional Information Competitive compensation package incl: salary, annual & performance bonus, cafeteria Flexible work arrangements With a high percentage of home-office opportunity Flexibility in location & timing – in accordance with team’s target & alignment Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings International, diverse, inclusive company culture supported with a transformational leadership mindset Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready for the next challenge Wellbeing programs including Medical & Mental support Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company Childcare opportunity #Bosch Kindergarten & Nursery If you require any further information. please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m. Show more Show less