Digital Advertising specialist (focus on Paid search)

Job Description

Industry: Advertising Services
Seniority for this role: Associate
OUR COMPANY Dentsu is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its global clients in 145 countries. We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organizations and clients across key iconic brands advertising globally to maximize the value of our customer portfolios to drive hyper-personalized marketing and creative strategies. Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage. This includes a wide range of services to clients across media, advertising creative, PR, television format production, sports stadium adverting, talent and influencer engagement, app and website development, game development, programmatic advertising, IT consultancy, and data products, analytics and insights. THE ROLE We are looking for a Consultant to be employed in our Milan office. Consultant will support clients reach their business goals by managing their digital performance strategy and execution. You will Autonomous planning and management of paid search campaigns, (keyword list, copy creation, daily optimisations, reporting, account set up on Google Ads, Bing), paid social (Meta, TikTok, Twitter) and display performance campaigns (networks, affiliation, DEM, retargeting, etc) including but not limited to brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors, social account set up Assist with client interactions including reporting, meetings, QBRs as needed Always maintain a strong focus on clients’ KPIs and is eager to find ways to meet targets Be in charge of liaising with the client on all digital activities and trends Ensure best practice and innovation in all activities Build strong relationships across Client Services and other channel teams Qualifications 2+ years of experience in digital campaigns management Excellent knowledge of search and knowledge social adv platforms (Google Ads, Bing, Meta, TikTok, Twitter) Good knowledge of display performance media vendors and technologies Excellent computer proficiency (MS Office – Word, Excel and Outlook) Knowledge of conversion optimization practices Familiarity with Ad Serving and Analytics technologies Analytical mindset and financial acumen Good level of English language, both written and oral Personal Specification/Skills: Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service Effective time management and project management skills Team working and collaborative attitude If necessary is able to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices Additional Information Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information. Show more Show less