Marketing Programs Specialist

Job Description

Industry: Appliances, Electrical, and Electronics Manufacturing
Seniority for this role: Mid-Senior level
Job opportunity – Vertiv is looking for a new Marketing Programs Specialist to join our dynamic team in Cluj-Napoca ! Who are we? At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $5 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people. Job Summary The Demand Marketing Programs Specialist is responsible for planning, organizing and executing demand programs that focus on new buyers in new and existing accounts. The postholders advises the demand strategy and has the operational responsibility for demand program objectives, including the activation (acquisition), validation (nurture) and acceleration of demand. This role owns the collection, creation, and distribution of demand generation best practices and works with field and central marketers to apply them internally across all regions. You will often have the hands-on responsibility for managing outside agency and vendor contracts and relationships. This role supports marketing leadership and works directly with sales, field marketing, account-based marketing, marketing operations as well as global program teams. Key Responsibilities Works with marketing teams to develop demand marketing program strategies that supports demand pipeline and revenue impact Optimizes and standardizes demand progra m implementation processes across the global organization Serves as the key stakeholder contributing to Vertiv’s overall campaign framework for demand marketing programs Works to determine demand marketing program metrics and how to measure against objectives to gauge success Works closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience Collaborates with the demand center and/or field marketing to ensure a cohesive creation, execution, and testing/optimization strategy exists to increase engagement Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design Plans the best mix of integrated inbound and outbound tactics, including offline and digital Engages proactively with sales teams to coordinate, communicate, and optimize the impact of acceleration demand marketing programs Manages demand programs and inputs into the selection of agencies and third-party vendors JOB QUALIFICATIONS Digital marketing experience Experience in the design and execution of demand marketing programs Creative mind, ideally with content writing skills. Lead management and /or paid media experience/skills; collaboration with sales teams Ability to work independently as well as part of a team Minimum expectation of a Bachelor’s degree OR equivalent education/experience Team player with positive “Can‐do” attitude Great communication skills with enthusiastic personality Ability to manage complex projects, often involving remote teams across multiple geographies and time zones KEY CHALLENGES Working in a changing environment whilst remaining focused and responding to business needs. Managing internal relationships to ensure consistency, effective communication and project delivery. Working to tight deadlines in peak periods and juggling workload appropriately. Working with other members of the marketing team to ensure success. Ensure strong consistency of brand and key messages. What benefits do we have for you? 13th salary. Meal Tickets. 10 additional days of annual leave. Private medical subscription at Regina Maria. Sabbatical leave. Gift tickets for Easter and Christmas. Flexible start working hours. The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS: Safety.Integrity. Respect. Teamwork.Diversity & Inclusion. OUR STRATEGIC PRIORITIES Customer Focus Operational Excellence High-Performance Culture Innovation Financial Strength OUR BEHAVIORS Own It Act With Urgency Foster a Customer-First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers. Show more Show less