Martech Specialist

Job Description

Industry: Food and Beverage Manufacturing
Seniority for this role: Entry level
We are looking for a highly motivated Martech Specialist to join our team based in Milan! Reporting to the Head of Digital Products, you will play a key role in developing and implementing cutting-edge marketing technology solutions. Your responsibilities will include supporting the integration of marketing automation, customer feedback systems, attribution tools, and customer data platforms (CDP) to enhance customer engagement, improve data accuracy, and drive the performance of marketing campaigns. You will also ensure optimal email deliverability and leverage insights from attribution and feedback platforms to continuously optimize our marketing strategies. Key Responsibilities : Assist in managing Martech platforms, including marketing automation tools (e.g., D365 Customer Insight Journey), attribution tools (e.g., Funnel.io), customer feedback systems, and customer review platforms. Support the integration of marketing tools with CRM systems and customer data platforms (CDPs) such as D365 Customer Insights Data, ensuring seamless data flow and accurate customer profiles. Monitor and optimize email deliverability, ensuring campaigns follow best practices to improve delivery rates, engagement, and performance. Analyze feedback from NPS and CSAT platforms to gather insights on customer satisfaction and provide recommendations to improve marketing campaigns. Track customer reviews on Trustpilot, using feedback to inform marketing strategies and enhance the customer experience. Collaborate with product, marketing, and development teams to ensure Martech tools are functioning effectively and are properly integrated within existing systems. Assist with attribution analysis using Funnel.io to measure the effectiveness of various marketing channels and touchpoints. Ensure compliance with privacy laws such as GDPR and CCPA, while executing email marketing campaigns in accordance with deliverability standards. Help onboard new Martech tools and integrate them with existing platforms to enhance marketing operations. Stay informed about Martech trends and support continuous improvements in automation and marketing processes. The Ideal Candidate : 2-3 years of experience with marketing automation tools (e.g., Adobe Campaign) and basic knowledge of workflow management. Degree in Computer Engineering, Digital Marketing, or related fields. Proficient in project management, with the ability to plan, execute, and track marketing projects. Familiarity with customer feedback and review platforms. Basic knowledge of integrating Martech tools with CRM systems and CDPs, leveraging platforms like Zapier for automation. Awareness of email deliverability best practices, with the ability to maintain high delivery and engagement rates. Knowledge of data privacy regulations (e.g., GDPR, CCPA) and a commitment to ensuring marketing compliance. Fluent in English … and of course a chocolate and gelato lover! Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world! We look forward to hearing from you! Show more Show less