Performance Marketing Specialist (Remote, Google & Meta Ads)

Job Description

Industry: Advertising Services
Seniority for this role: Entry level
The agency Double Dot is a boutique digital marketing agency based in Halandri, operating with a flexible fully remote model. Our goal is to pleasantly surprise our clients on what is possible, thanks to our resourcefulness, our drive to evolve and the caring, respectful and transparent way in which we conduct business. Our team is offering high-end, tailored web development, support and online marketing services to businesses worldwide. We strive to deliver pixel perfect and high performing websites mainly based on open source platforms and frameworks. We develop and execute integrated digital marketing strategies across a range of platforms. Although we have a wide range of clients, our expertise lies in handling private education, hospitality and e-commerce accounts. Our customers work with us to establish a high performance presence in the digital ecosystem. We are looking for a Performance Marketing Specialist to join us full-time, the position can be hybrid or fully remote. Role description The successful candidate must demonstrate a proven track record on Google Ads & Meta advertising, for campaigns running in the Greek and English language. He/she will drive the ad campaigns operations and execution, test new growth opportunities and achieve aggressive goals. Our new team member should be highly analytical, intellectually curious, and data-driven. What your typical day will look like You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing demanding accounts from Greece & abroad. Some typical day-to-day tasks include: Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads Communicating campaign progress and results to the client/stakeholder and managing their feedback Working with designers to optimize and test ad creative Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals Using Google Ads Editor to manage complex setups Analyzing landing pages and proposing UI/UX enhancements Liaising with web developers to ensure fixes are in place Using A/B split testing/tools and conversion optimization techniques Setting up remarketing lists & conversion tracking Creating predefined or custom reports depending on stakeholder needs. Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.) Staying up to date on the latest industry developments Interdepartmental relationships Reports to: Digital Marketing Team Lead Supervises: None Minimum requirements University degree in relevant field (Business, Marketing, Mathematics, Economics) Minimum 2 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks Minimum 2 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery) Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc. Exposure to high profile accounts (media spend> €300K annually) Advanced knowledge of spreadsheet applications (Excel, Google Sheets) Familiarity with tracking and reporting tools (e.g. Looker Studio) Analytical mindset with ability to measure, test & refine Google Ads Certified (Search, Display, Mobile) Will be considered a plus Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest Google Tag Manager knowledge Experience in Search Engine Optimization Basic knowledge of HTML / JS Basic design skills Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg) Facebook Blueprint Certification Agency experience Google Analytics Certified Benefits Fully remote option Macbook Mobile data plan Perfomance bonus Training / attendance to industry events An extra day off on your birthday Yearly gross salary: €18,000 – €22,000 (according to skills and experience) Show more Show less