Sales Manager (HORECA) – Italy
Job Description
Industry: Food and Beverage Services
Seniority for this role: Mid-Senior level
Nigel Wright Group is supporting Difference Coffee with this search. Join Difference Coffee, a leader in the luxury coffee market, and help us elevate the art of coffee in Italy’s finest establishments. Are you passionate about premium coffee and skilled in driving sales and winning new business? Difference Coffee, renowned for offering the world’s most exquisite coffee, is seeking a dynamic and experienced National Sales Manager for Italy. This is a unique opportunity to play a key role in expanding our presence within the luxury coffee market, particularly in the HORECA sector. If you have a proven track record in sales, an in-depth understanding of the Italian market, and a passion for luxury coffee, we want to hear from you. Responsibilities Sales Management (75%) New Leads Proactively prospect and identify potential clients across high-end sectors, including boutique hotels, luxury hotels, and premium hospitality venues. Conduct thorough market research to uncover new project openings and growth opportunities. Build relationships with Michelin-star restaurants and other prestigious dining establishments, presenting Difference Coffee’s exceptional offerings to engage and convert leads. Collect relevant data to assess opportunities, including weekly service requirements, number of daily operations, opening hours, and other key metrics to define potential. New Accounts (integrated with above) Lead the client onboarding process, ensuring smooth execution of contracts, set-up of direct debits, and completion of online supplier registration forms. Deliver comprehensive staff training, covering brand values, coffee varieties, equipment usage, and brewing methods to ensure a high standard of service. Oversee equipment allocation and ensure the right mix of products for each client, liaising with the internal team for precise planning and timely delivery. Account Management (25%) Existing Accounts Conduct regular data collection to ensure our knowledge base is fully updated, making sure all client information is accurate and complete. Manage client menus, ensuring they reflect up-to-date offerings, the Difference Coffee brand, and accurate pricing with attention to exclusivity and premium positioning. Continuously monitor client orders to identify opportunities and address any concerns, such as underperforming sales, low upsell rates, or product mix issues. Provide ongoing training to client staff, reviewing performance and delivering new insights 1-2 times a year, tailored to client revenue and profitability. Conduct visits to high-potential clients to nurture relationships, explore growth opportunities, and ensure their continued satisfaction with Difference Coffee products. Gather and curate marketing materials, including client quotes and photography, to support the brand’s visibility and marketing efforts. Resolve customer service issues, including delivery or equipment concerns, ensuring a seamless experience for all clients. Review product allocations quarterly to ensure clients are receiving optimal product mixes to drive both quality and profitability. If you have a passion for delivering exceptional coffee experiences and a drive to build meaningful relationships with top-tier clients, this role is for you. Be part of a forward-thinking, innovative company that is shaping the future of premium coffee in Italy! For more information about Difference Coffee and our products, visit differencecoffee.com. Show more Show less
