Webinar SME (Subject Matter Expert)

Job Description

Industry: Software Development, IT Services and IT Consulting, and Business Consulting and Services
Seniority for this role: Not Applicable
We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. The Webinar SME plays a critical role in ensuring the seamless execution of webinars, with a focus on leveraging the webinar platforms and SAP MarTech stack for success. This role requires expertise in webinar production, including event setup, registration page design, console customization, speaker training, and the development and sharing of best practices. A strong understanding of webinar platforms and their functionalities is essential, as is the ability to troubleshoot issues, test new features, and optimize webinar performance. The SME will also lead enablement efforts, collaborate in integration projects, and empower platform users across the organization. THE ROLE Oversee the full webinar production process, including event setup, registration page creation, console configuration and reporting on the webinar platform. Act as the main point of contact for webinar owners, internal teams, and event team to align on webinar objectives and delivery. Develop and share best practices for webinar execution, audience engagement, and console customization. Provide regular enablement sessions for webinar builders across the organization to enhance their skills and knowledge of webinar platform. Test new platforms, platform features and functionalities, assessing their value for current workflows and adoption within the organization. Work intensively with the webinar platform vendor to address platform updates, resolve issues, and influence product improvements. Work closely with MAPS and IT teams on data integration efforts to ensure seamless workflows between webinar platforms and SAP marketing stack. Track and analyze webinar performance metrics, including registration, attendance, engagement, and post-event feedback. Provide actionable insights to improve future webinars and achieve marketing goals. Role Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field, or 5+ years of relevant professional experience. Proven track record of 2+ years of experience in managing webinar processes within a digital marketing team, with hands-on involvement in webinar execution and optimization. Detailed knowledge of ON24 Products, specifically Webcast Elite, including advanced setup, troubleshooting, feature testing, and optimization. Knowledge and ability to apply SAP Brand guidelines across webinars, templates, and related communications. Interest in graphics and design, with the ability to suggest and implement design changes in templates to enhance visual quality and user experience. Strong communicator and presenter, capable of delivering effective training to large audiences. Strong proficiency in MS Office, particularly PowerPoint, to document projects, track their status, and provide clear and structured updates to stakeholders. A problem-solving attitude, action-oriented, results-focused, and metrics-driven. Ability to work effectively across teams and geographies, with occasional schedule adjustments to collaborate with global colleagues. What you can expect is professional onboarding, exciting career progression, a diverse work environment providing growth opportunities, learning & development possibilities, and an international business network for you to leverage. Interesting non-work related activities (volunteering, charity, sport events,..) This role is based at the ultra-modern Metronom office building directly above the Nove Butovice metro station. The location encompasses SAP’s vision for the perfect work-life balance by featuring uniquely decorated relaxation rooms, parents’ and kids’ room. Benefits Yearly bonuses, sick days paid and sick leaves fully refunded, flexible start/end of working hours, contributions to the pension/life insurance, meal vouchers, holidays 5 weeks, educational courses, coaching and mentoring opportunities, free massage, cafeteria plan, free fitness studio, generous shares program, etc. Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Successful candidates might be required to undergo a background verification with an external vendor. Requisition ID: 415320 | Work Area: Marketing | Expected Travel: 0 – 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: . Show more Show less