Category manager for Fruit and Vegetables

Full Time
Location Knud Højgaards Vej 9, 7100 Vejle, Danmark
Posted Apr 02, 2026

Job Highlights

Full Time

Employment Type

Knud Højgaards Vej 9, 7100 Vejle, Danmark

Location

4 months, 4 weeks

Posted

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Knud …

Job Description

Are you a strong negotiator? Are you passionate about category development, innovation and spotting new trends in the market? Can you develop our market position and be responsible for important suppliers and customers as well as lead a strong team of buyers in one of Denmark's largest grocery groups?
We are looking for a category manager for Fruit & Greens, with domicile in Vejle, who can drive category development for Dagrofa's grocery chains MENU, SPAR, Min Købmand and Letkøb based on the vision of being first with the food of the future. At the same time, we have close cooperation with important customers in Denmark, Iceland, Greenland and the Faroe Islands.
 
Do you want to help develop Fruit & Greens in Dagrofa?
In the category, we have a strong focus on i.a. innovation, negotiations, procurement and anchoring power. The category manager is responsible for ensuring the strategic and commercial development and the managerial responsibility of his own team and plays an important role in developing the category function as a whole.
What are your primary tasks?

Develop and translate category strategies into executable category plans and result-generating activities and ensure realization of goals and achievement of budgets within own categories.
Ensure daily operations, purchasing, supplier contact, daily disposition of selected categories and that we have a seasonal assortment of goods from Denmark, Europe and overseas products every day.
Drive effective range development by identifying new market opportunities and products.
Carry out ongoing negotiations with your own suppliers and manufacturers in collaboration with your team.
Execute campaigns, launch plans and marketing activities in collaboration with chains, campaign department and suppliers.
Ensure stakeholder management with a high level of information within the category area.

You probably come with a background as category manager, junior category manager, product manager, strategic buyer, key account manager or similar. You are commercially driven and possess the professional clout and personal impact required to develop market share through category management, innovation and conceptualisation. You are motivated by identifying new opportunities and have a great drive to make things succeed. At the same time, you understand that results are created in interaction with colleagues across the organization, with you as the commercial focal point and the primary driving force.
 
You take responsibility and are curious
To be successful in the job as category manager, it is important that you take responsibility for your own tasks, are innovative, innovative and challenge the status quo. If you have experience from a similar role, preferably with knowledge of Fruit & Vegetables, it is an advantage, but not a requirement. The most important thing is that you are curious and work analytically. In addition, you may recognize yourself in the following:

You have a commercial understanding, are innovative and are driven to create results
You have a high drive and are motivated in an organization with many changes
You thrive in a culture with high ceilings and an informal tone
You act professionally in negotiations and are good at building relationships
You are a good and trust-inspiring leader who prioritizes your employees' development, motivation and well-being
You understand the connection between systems and processes - and you are not deterred by new systems
You are strong in Excel and PowerPoint

 
We offer
At Dagrofa, we do things our way. We offer an ambitious workplace with high ceilings, where we all take responsibility and are driven by results. We work with a high degree of freedom, and we see your development as a shared responsibility.
You will have a workplace in Vejle and will be referred to the category group manager for F&G. You will be part of a professionally competent team, where you will have broad cooperation with your closest colleagues in the category - but also with Dagrofa's chains, customers, logistics, campaign etc.
You are offered a salary according to qualifications, as well as a number of staff benefits such as fitness room, staff purchases, health insurance, Dagrofa staff discounts and an active staff association.
 
Interested in the position?
If you have any questions about the position, you are welcome to contact category group manager Esben Meier on tel. [phone removed].
We hold interviews on an ongoing basis, so send your application today. Employment as soon as possible.

Working in Knud Højgaards Vej 9, 7100 Vejle, Danmark

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Job Details
  • Job Type

    Full Time

  • Location

    Knud Højgaards Vej 9, 7100 Vejle, Danmark

  • Posted Date

    April 02, 2026

About the Company
Dagrofa - Kategori
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